Week 1: The beauty of new media by Allia Yunus

“The emergence of digital, computerized or networked information and communications technologies including those that are manipulatable, networkable, dense, compressible and impartial” (Mohd Hamdan Haji Adnan, 1998. A Dictionary for Communication and Public Relations Practice. 

The most beauty of new media is the public relations able to communicate with the widest target audiences without any boundaries. It can be anywhere and everywhere. The public relations practitioner also can get feedback from the target audience as fast as they can. Nowadays, new media rapidly becoming mainstream across the world. New media create two-way communication that will represent the bad and the good of the organizations between the stakeholders, external and internal publics. The important publics can get the information using the new media with the interactive environment.

Last but not least, with the new media the public relations practitioner can count and measure the effectiveness of the communication between the organization and the public’s. With the new media the public relations practitioner can get the measurement in the fast mode. So, new media will help the organization to improve the productivity and the service. 

 http://iccopr.com/Independent/publicrelationsandnewmedia.aspx

Allia Yunus