The strategy of using press releases with online is not a new one for Public Relations in oversea, but it’s still new for Malaysia Public Relations. Press Releases can seem rather intimidating. But do not get fooled by the simplicity and power that comes with creating and releasing your own press release.
I find it ironic that people will pay hundreds, if not Thousands of days per month on pay-per-click adverting or hire a full-time link builder while completely ignoring a very cost effective way of attracting a lot of traffic while building links faster than you can possibly imagine.
How do online press releases work?
Well first, you need to write a press release about something "news-worthy".
Once the press release is created, it is only a matter of syndication. There are a number of online press release companies that do this kind of service, and rather cheaply, too. Still, beware of the "free press release". These companies may be looking for your opt-in, a joint link and usually the results are rather poor. For less than $100, you can find a number of highly reputable companies that will post your press release to the news wires. Of course, the more you pay, the more syndicated and prominent the press release becomes. As a beginner, a simple press release launch can produce remarkable results. As you grow, you can consider upgraded launches and test them yourself. All in all, press releases are still a very effective way of building publicity while generating large initial gains in media traffic.
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| sources from: http://www.prlog.org/ |
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| sources from : http://www.i-newswire.com/ |
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| Khairunnisa Samsudin |
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