Nowadays, the definition of a news release has expanded. Press release is no longer exclusively a media relations tool. Now, with the internet’s search capabilities, it is a direct-to-consumer online page of web content. With the launch of Google News in 2002, all major public relations wire services such as BusinessWire, PR Newswire, Market Wire and many more has become a searchable online.
Emerging media is no longer on the cutting edge. It is here. Blogs, podcasts, vblogs, virals, and many more have fully emerged and are actively occupied every day by PR and marketing pros all over USA. Every agency has or should have its own strategic to approach these new media.
For example, at McClenahan Bruer, they deploy tactics across these areas every day but rather than package new media as a separate practice are, they integrate new media into their daily approach to PR, advertising, and marketing communications. The key to successful implementation is simple; do your homework.
Social media has had an amazing impact on the practice of public relations since the first weblogs, or blogs, appeared more than a dozen years ago. This has continued and increased as social media developed into a number of different forms including text, images, audio and video through the development of forums, message boards, photo sharing, podcasts RSS (really simple syndication), search engine marketing, video sharing, Wikis, social networks, professional networks and micro-blogging sites.
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| Nabihah Kamaruddin |
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