Week 6: Mobile Internet devices and Apps boost Mobile Marketing by Muhd Faris

Online marketing is the new way of marketing strategy. There are millions of mobile internet devices including phone and PC tablets in the world which are massive platform to rich with marketing opportunities. With mobile internet it is more accessible. It means that people can surf internet anyway and anytime using their Smartphone. The demand of Smartphone become higher compares the demand of Walkman Portable music Player in the 80s. It has been proven when the sales of Smartphone recent month showed that 468 million units.

To the marketer views, it is opportunity for them to use the mobile internet device as the new marketing strategy to attract their target market. One of the biggest users of Mobile Marketing will be online shopping. Using a phone to purchase has been around for some time and with popularity of smart phones and social media applications, the ability to deliver ads specifically targeted to a mobile phone based on their location has seen high growth in recent year.

The World Mobile web is therefore staged to become a big business for Mobile advertising. The increasing growth of consumers moving toward Smartphone and mobile Internet device together with the proliferation of dedicated applications has set off a tremendous growth in the mobile advertising sector.

These are the factor why mobile marketing become the opportunity to the marketers:

1. Mobile marketing can go out reach to all ages.
2. Mobile marketing can be the responsive medium between marketer and customers.
3. Mobile marketing is 24/7. Marketer can advertise their advertisement in anytime.
4. It is Portability. The mobile phone allows you to link your campaigns to specific locations, and apps on your phone will be able to receive Bluetooth message or SMS sent to people within a certain radius distances. The GPS function on Smartphone to direct users to nearby branches of retailers, ATM, meeting places and others.
5. Mobile marketing is Diversified marketing channels. It means that people is not only receive message from marketer but they also can receive email, podcast, video and others.

 References

http://www.youtube.com/watch?v=nJVoYsBym88

http://www.bookmarktechnology.com/social-marketing.html