What is new media for society today is that, most people in future and young people will be happy to decide for themselves what is credible or worthwhile and what is not. They will have plenty of help. Sometimes they will rely on human editors of their choosing and the other times they will rely on collective intelligence in the form of new sort out and collaboration technologies that are now being developed. The old media model was there is one source of truth. The new media model is there are multiple sources of truth, and we will sort it out.
Social networking sites like Facebook, YouTube, Google and Twitter give the society outside there a bigger role as market players capable of reaching and being reached by almost everyone, anywhere and anytime. Preparing themselves with the tools of the Internet, consumers serve as retailers on eBay, producers on YouTube, authors on Wikipedia and critics on Amazon.com.
Further challenging companies in a fast-changing landscape, a personal computer is no longer the base from which customers make decisions. Instead, smart phones, laptops and far-reaching personal portals like Twitter and Facebook have made real-time information exchange an important element of consumer behavior without restriction to time of day or location.
New media is more useful than the traditional media. This is why more consumers nowadays have migrated into the new medium which it allows them more accurate satisfaction of their needs and interests. They didn't migrate into the new media to read, see, or hear a mass medium package of information online, it is just the information that they were receiving from traditional new media vehicles in more readily usable forms.
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| Sabrina Halid |
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