Week 7: Social media for public relations by nonprofit organizations by Khairunnisa bt Samsudin

Since social networking sites, such as Twitter and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations programming. For-profit organizations have used these sites to help launch products and strengthen their existing brands; however, little is known about how nonprofit organizations are taking advantage of the social networking popularity. Through a content analysis of 275 nonprofit organization profiles on Facebook, this study examines how these new social networking sites are being used by the organizations to advance their organization’s mission and programs. Solely having a profile will not in itself increase awareness or trigger an input of participation. Instead careful planning and research will greatly benefit nonprofits as they attempt to develop social networking relationships with their stakeholders.

The social networking sites would force public relations practitioners to rethink how they approach relationship development with their stakeholders. Practitioners have been exploring the interactive elements of social networking and experiencing benefits for their organizations. This study found that although nonprofits are open and transparent with their Facebook profiles, they are not using the sites to their full potential to inform others and get them involved with non- profit organizational activities.

Review from: 

http://uga.academia.edu/sweetser/Papers/180070/Adoption_of_social_media_for_public_relations_by_nonprofit_organizations

Khairunnisa Samsudin

Week 9: Online Press Release by Khairunnisa Samsudin

The strategy of using press releases with online is not a new one for Public Relations in oversea, but it’s still new for Malaysia Public Relations. Press Releases can seem rather intimidating. But do not get fooled by the simplicity and power that comes with creating and releasing your own press release.

I find it ironic that people will pay hundreds, if not Thousands of days per month on pay-per-click adverting or hire a full-time link builder while completely ignoring a very cost effective way of attracting a lot of traffic while building links faster than you can possibly imagine.

How do online press releases work?

Well first, you need to write a press release about something "news-worthy".

Once the press release is created, it is only a matter of syndication. There are a number of online press release companies that do this kind of service, and rather cheaply, too. Still, beware of the "free press release". These companies may be looking for your opt-in, a joint link and usually the results are rather poor. For less than $100, you can find a number of highly reputable companies that will post your press release to the news wires. Of course, the more you pay, the more syndicated and prominent the press release becomes. As a beginner, a simple press release launch can produce remarkable results. As you grow, you can consider upgraded launches and test them yourself. All in all, press releases are still a very effective way of building publicity while generating large initial gains in media traffic.

sources from: http://www.prlog.org/

sources from : http://www.i-newswire.com/

Khairunnisa Samsudin