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Blogroll- social media revolution

Friday, 16 September 2011

Week 1: HOW TO GET A NUMBER ONE RANKING ON GOOGLE by Emilia Yasin

Google has become the giant by simply providing a superior service and creating innovative marketing products that even George Orwell could not think of. The search engine’s algorithmic science for providing the most relevant search results has made them one of the most trusted search engines and forced companies to provide quality information on their websites in order to compete. How to get a number one ranking on google. These are the elements :

1.         Design with a Purpose
Flash websites with pretty images and hi tech graphics became obsolete as soon as the content was the determining factor for higher search engine rankings and flash was seen as just one big image.

2.         Go Natural
Everyone seems to be going green these days, jumping on the all natural, organic band wagon and the same goes for Search Engine Optimization. The great debate between paid search engine results vs. While earning the natural one position entails a tremendous amount of work the great thing is that once you achieve rankings, competitors have to do the same amount of work you did to get there.

3.         Become an Authority
If you want to dominate your industry and become number 1 naturally on Google then you want to be viewed as an authority. Not only do you want consumers to come to your site for products and services but you also want to become a trusted information source. By building out a comprehensive site that includes detailed information on keyword rich landing pages, you are helping to build credibility, while at the same time, giving your visitors additional reasons to view your site.

4.         Start Blogs
Create a blog for each of your most desired search terms and utilize it as a platform to publish articles relevant to the blog’s target term that can point links directly back to your website’s specific landing pages.


Emelia Yasin

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